today i attended a metting about a new tv that samsung are going to release shortly. it was such a bizare meeting. the client seemed as though they knew what the "idea" was but they had no way of communicating it correctly.
the above the line agency out of korea had created a TVC the featured a wedding. in the grand scheme of purchases i would highly debate that the women within the family structure would be the TECH person, although i would definately admit they would/could [notice order] be the final decision maker with regard to "cost"
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mwg was est.1996.
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